Privacy Policy

Privacy Policy Overview

This document outlines our operational practices, clarifies the privacy choices available to our users (“you” or “your”), and details the methods by which your information is collected and utilized by AAPS (“Alpha Auto Parts Solution”, “we,” “us,” or “our”).

Your engagement with the AAPS website and any of our applications, products, services, features, tools, or resources signifies your acceptance of the terms outlined in this Privacy Policy, alongside our Terms of Use.

This Privacy Policy, in conjunction with our Terms of Use found at alphaautoparts.ca, governs your interaction with the AAPS website and any data we may gather via social media platforms like Facebook, Instagram, LinkedIn, Pinterest, or Twitter. For the purpose of this policy, all these access points are collectively referred to as the AAPS system.

We reserve the right to alter this policy periodically, with each new version marked by an updated effective date. We advise you to visit our website regularly to review any changes. Continued use of our System implies your agreement to the Privacy Policy in effect at that time.

Our System may include links to external websites. These external sites might have their own privacy policies, distinct from ours. The System may also incorporate certain social media icons or widgets. While you can view the linked material, accessing interactive features on these third-party social media sites may require creating an account or registering. Interactions on these social media websites are subject to the terms and privacy policies of the respective platforms.

Information Collection

Our website accumulates various types of data from users, including identifiable personal details. This information gathering occurs not only on our System but also through any digital or personal communication between you and the System. The type of data we collect may encompass your name, email address, phone number, and physical address.

Types of information we gather include, but are not limited to:

  • Your details for subscription to our newsletters and other updates related to our company, like your first and last name, contact number, and email address.
  • Any data you choose to provide when communicating with us or requesting further details about our services.
  • Your feedback to our marketing initiatives and surveys; and
  • Records of your transactions and purchases related to our products and services.

Our System also records general information about your interaction with technology, such as your browser type or the files you request. Additionally, we collect data regarding your web visits and other related information as detailed in this Privacy Policy.

The types of information collected can include:

  • Details about your browser and the technical specifications necessary to access our Site.
  • “Cookies” sent by your web browser and stored on your computer, enabling our server to recognize you as you navigate the Site. These also assist us in crediting your account for various online transactions.
  • “Web beacons” collected from emails or links on third-party sites, allowing our server to measure the popularity of those links or the information in emails or on third-party sites; and
  • Your IP address, used to determine the geographic location of a device, gauge our website traffic, and to personalize your experience.

Cookies and Related Technologies

A “cookie” is a small file saved by a website on your computer or mobile device during your visit, enabling recognition throughout the Site. We utilize cookies and similar technologies to gather information and ensure smooth functioning of our Site. Our server uses these cookies to recognize you during navigation, and we use persistent cookies to provide relevant information to our advertisers about your Site usage. Our “web beacons” help in evaluating the popularity of links or information in emails or on third-party sites.

By navigating our Site, you consent to our utilization of cookies as outlined here. While you can deactivate cookies via your browser settings, note that some cookies are essential for the Site’s functionality, and disabling them might impact its performance. Restrictions on certain cookies may also hinder our ability to offer you the most pertinent products or information about the System.

We also partner with third-party vendors like Google Analytics, Facebook Connect, Bug Herd, and Facebook Custom Audience for online advertising. These vendors might display AAPS advertisements on other websites based on your internet activity. Specifically, they use first-party cookies (like the Google Analytics cookie) and third-party cookies (like the DoubleClick cookie) to tailor, optimize, and serve ads based on your prior visits to our Site or other sites associated with AAPS products or services. You can opt out of Google Analytics for Display Advertising through Google’s Ads Settings.

You can restrict “cookie” collection via your browser settings, but this may impact the relevance of products or information we provide regarding the System.

Children’s Privacy

Our Website and System are not intended for use by children under the age of 16. We do not knowingly collect personal information from individuals under 16 years of age.

Usage and Sharing of User Information

We gather user information to provide our services and products effectively and to ensure the smooth operation of our System. The personal data collected is used for various business-related purposes, including but not limited to:

  • Fulfilling legal obligations;
  • Pursuing our legitimate interests;
  • Executing contractual responsibilities;
  • Delivering information about AAPS products or services to you;
  • Monitoring your interactions with our Site or System to improve our service;
  • Evaluating online preferences across all users to refine the System and develop new offerings;
  • Launching direct marketing initiatives like newsletters or updates about new services or products;
  • Responding to your inquiries initiated through the System;
  • Utilizing content from social media platforms where our products are discussed or hashtags related to our products are used;
  • Sharing usage or preference information with our third-party vendors and providers;
  • Any other purpose with your consent; and
  • Other necessary actions to fulfill our obligations under this Privacy Policy and our Terms of Use.

We may aggregate information about your online browsing preferences to assess our products or to help third parties we collaborate with to better serve our users.

We might provide user data to third-party service providers for various purposes, such as initiating direct marketing programs on our behalf, tracking data, maintaining or developing our System, creating online products and services or customer support, new product development, or other promotional activities offered to our users. We do not share your information with third parties for direct marketing of their products to you. All financial information provided is kept confidential.

This data may be shared with our subsidiaries, suppliers, distributors, affiliates, assigns, successors, or other related entities and their respective owners. We may also share your personal information in connection with law enforcement requests or in response to legal processes like investigations, subpoenas, court orders, or to establish or defend legal claims, including those of our franchisees, or as otherwise required by law.

Business Transfers

In the event of a reorganization or asset sale of AAPS, your information may be transferred to a third party as part of this process.

Protection of User Information

We maintain a combination of administrative, physical, and technical safeguards to protect all user information collected in our System.

User Information Control

By providing information to us or using our System, you consent to our data usage as outlined in this Privacy Policy.

You can manage your personal data as follows:

  • Request removal of your contact information from our marketing lists to stop receiving information about new or relevant products, services, and special offers, either via communications received from us or by emailing info@alphaautoparts.ca;
  • Limit the collection of “cookies” through your browser settings, though this may affect the functionality of the System; and
  • Control the extent to which Google Analytics tracks your online activity, as described in the “Behavioral Advertising” section.

Data Retention

We retain your personal data only as long as necessary for the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. In some cases, we may anonymize your personal information (so that it cannot be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

International Data Processing

AAPS, based in Canada, collects and processes all data related to the System in Canada. If you are not located in Canada, your personal data will be transferred to, processed, and stored in Canada. By submitting your personal data to us, you consent to its processing in Canada. To the extent our franchisees need to collect, share, or permit us to facilitate collection and sharing of personal data for our services, it is their responsibility to provide necessary privacy notices and obtain required consents.

For European Union data subjects, your personal data may be transferred outside the European Union to Canada for providing you with goods, services, and information you request, with your consent, or in accordance with AAPS’s legitimate interest. All personal data will be processed for lawful purposes as described in this Privacy Policy, including necessary for the contract between you and AAPS, to comply with legal requirements, or for AAPS’s legitimate interests.

If you are not located in Canada, your local privacy laws may provide certain rights to access information about you, and you may have the right to request that we do not process your personal data. European Data Subjects may request access, rectification, erasure, and to object to our processing of your information by contacting info@alphaautoparts.ca. If we process your personal data based on your consent, you may revoke this consent at any time by emailing info@alphaautoparts.ca. Such withdrawal does not affect the lawfulness of processing based on consent before its withdrawal and does not affect the processing of information based on other lawful processing grounds.We invite you to contact us with any complaints at info@alphaautoparts.ca. European Union data subjects may file a complaint with a data protection authority regarding our processing of your personal data. For more information, please contact your local data protection authority. European supervisory authorities’ contact information is available here: EU Commission Website.